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Thursday, September 26, 2013

Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing

... buying process. Here's an example from the specialty chemicals business. King Industries, Inc., a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation. King's sales cycle is a long one, taking up as much ...



via Norwalk Newswire http://www.biznology.com/2013/09/lead-qualification-the-secret-sauce-of-b2b-lead-generation-marketing/

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