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Wednesday, July 10, 2013

FMBs and RTD cocktails offer convenience for at-home enjoyment

... in the FMB sub-category has been brands packaged in cans with a more masculine appeal, Zegler explains. Last year, Norwalk, Conn.-based Diageo North America, a division of Diageo, released Smirnoff Ice Black aimed at men between the ages of 21 and ...



via Norwalk Newswire http://www.bevindustry.com/articles/86560-fmbs-and-rtd-cocktails-offer-convenience-for-at-home-enjoyment

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