Premiumization trend drives distilled spirits dollar sales

... coming back stronger than ever, according to the Beverage Information & Insights Group's "2014 Liquor Handbook." The Norwalk, Conn.-based company reports that this premiumization trend means that consumers are drinking less but drinking "better," ...



via Norwalk Newswire http://www.bevindustry.com/articles/87687-premiumization-trend-drives-distilled-spirits-dollar-sales