Duracell Picks a New Lead Agency in the U.S.

... for an always-on connected world" and "entrepreneurial culture." As lead shop, Anomaly succeeds The Acme Idea Co. in Norwalk, Conn., which had worked on the brand since 2002 . Acme did not participate in the pitch. Saatchi also is impacted by the ...



via Norwalk Newswire http://www.adweek.com/news/advertising-branding/duracell-picks-new-lead-agency-us-158961